Frontify
Getting familiar with a very little, busy design team and the tools they use every day to create the biggest brand in UK property.
Design teams are stressed, overstretched and scattered by WFH policies. With that in mind, Zoopla’s rebrand project in 2020 was an ambitious project. Frontify stepped in as a central hub for design resources, enabling the team and providing something to circle around. The team in Switzerland wanted to document this process and find out what Gabe and the team had learned during the lockdown rebrand. Best practices, mistakes made and successes won. We were brought in to humanise the process a little, less sales case study, more documentary. And to take the edge off this digital story, we spent all the budget on analogue photography processing as a bit of a contrast.
Services
Film Production
Animation
Key objectives
Tell the story of Zoopla’s enormous rebrand project to an audience who desperately want to get behind-the-scenes
Explain the toolset and functionality offered by Frontify
Position Frontify as a must-have tool for growing in-house and agency design teams
Build out a library of social clips from Zoopla stakeholders for Frontify’s channels, sharing best practices and advice from the project
Results
The Zoopla rebrand story has done excellent numbers on social, both paid and organic, and the Zoopla team provide another excellent case study for the Frontify sales team. Frontify comes out looking like a must-have tool alongside Figma, and if it can work for a huge endeavour like the Zoopla rebrand, why can’t it work for your business too?
These formats only work when you interview talented people with care and compassion, not simple sales messaging. If you’re thinking about putting your customers on camera, set them up to look just as good as you.
We’ve left no stone unturned – I think the only thing we knew we were going to retain was the name.
— Gabriel Weichert, Design Lead
